Friday, August 29, 2008

Mamma Mia! Sing-Along

“Audiences at these specially selected theaters are invited to bring friends and family to experience the smash hit movie musical in a whole new way by singing along to the songs they love. Mamma Mia!: The Sing-Along Edition will feature the lyrics to every musical number on the screen, and you are invited to sing and dance along.”

I enjoyed Mamma Mia!, but it has a few flaws (read that review) and seemed to be missing something. It turns out what it was missing was an active audience. This new Sing-Along Edition, released today in select theaters, provides karaoke style lyrics and the bottom of the screen for all of the musical numbers. The audience is encouraged to sing along with the actors.

If you can get into a theater at least 2/3 full of Mamma Mia! fans this is the best way to see the film. First, the audience singing along with the stars helps some of the actors (mostly the men) who struggle with their numbers. And second, it’s just fun!

The Diagnosis
Now, if you aren’t an ABBA fan this isn’t going to change anything, but this active experience (much like the Buffy-Sing-Along or The Rocky Horror Picture Show) adds energy, magic, and fun, to the film making it an enjoyable time at the movies. If, over time, the experience is tweaked even further with the addition of props and audience activities this film could earn a long life in late night screenings.

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